Commercial intelligence: corporate profiling: appointing legitimate trading representatives
Sophisticated research found that the businesses were shams, with operating addresses
at residential blocks and derelict buildings. In every case, superficial due diligence
had been carried out prior to the client entering into the relevant agreements.
At the same time, it was necessary to understand how and why this practice could
have developed within such a respected multinational.
Capcon Argen found that there were factors that enabled the situation to be repeated,
time after time:
- Multinationals entering into this country’s market were not always experienced, failing to understand the culture, critical success factors, and regional pace of transactions.
- Capcon Argen’s client had also reckoned without the highly political nature of the market, where opportunities for nepotism and corruption were rife: the going rate was more likely to be favours than money.
- Despite the high commissions, initial profitability in this region was more interesting than in adjacent countries because of the lower costs of acquiring a client.
As a result of its findings, Capcon Argen was instructed to validate the credentials
of existing and potential agents from around the world. This had the benefit that
while some proved to be unsuitable, due to lack of transparency and trading history,
the majority were legitimate, reputable businesses, enabling Capcon Argen's client
to redirect its energies quickly with full knowledge into profitable and sustainable
markets with suitable partners and agents.